01
Not a listing machine.
A smaller list means your home is shown to the right buyers instead of getting lost on a portal.
Curated Exposure
Evidence-Led Advisory
A valuation from an owner, not an optimist
Some agencies win listings by quoting the highest number. We quote the number we would accept if the property were ours, with proof: Dubai Land Department sales in your building or street, competing listings and rental yield. In writing, within 48 hours of viewing.
Prefer to speak directly with an adviser?
Private Client Advisory
Request a Property Valuation
Complimentary, evidence-led, and delivered in writing within 48 hours.
The Vendor Advantage
Why sell with us
Four commitments shaped by four decades of owning, trading and managing prime property in Dubai.
02
We know the buyers.
Many of our enquiries come from investors and families who have already bought from us.
Private Network
03
We have seen every market cycle.
If the market is slow we will say so and help you decide: sell, rent out, or wait.
Market Candour
04
Direct representation.
The adviser who values your home is the one who sells it.
Dedicated Adviser
Marketing Strategy
How we market your home
Every instruction receives bespoke marketing investment to ensure maximum exposure to qualified buyers, managed entirely by seasoned property principals.
-
Architectural Media
Professional photos, floor plans and drone video for villas, at our cost
-
Evidence-Led Negotiation
A written valuation shared with buyers so negotiation starts from facts
-
Dual-Track Reach
Listed on the main property portals plus our own investor contacts
-
Principal Accompaniment
Viewings always accompanied by us
-
Weekly Reporting
Written feedback to you every week
At Our Cost
Professional photography, 4K drone cinematography & floor plans included
The Dubai Seller's Guide
Seller's Guide
Objective legal, regulatory and procedural guidance from principals who own and transact in the same neighbourhoods.
01
Preparing your property
Buyers in Dubai decide within minutes of walking in. Deep-clean, repaint in neutral tones, service the air-conditioning, fix every snag and clear the garden or balcony. A vacant, staged home sells faster than a lived-in one. Have the floor plan, title deed and most recent service-charge statement ready before the first viewing.
Pre-Viewing Preparation Checklist:
Neutral Staging
Fast-Track Sale
Pre-Viewing Readiness
02
Documents needed
Title deed; passport and Emirates ID of all owners; developer No Objection Certificate (obtained once a buyer is found; requires service charges to be fully paid); service-charge clearance; if the property is let, the Ejari-registered tenancy contract and the tenant's contact details; if mortgaged, a liability letter from your bank.
Document requirements by property status:
DLD Title Deed
Ownership Verification
Original Dubai Land Department title deed alongside valid passport and Emirates ID copies for every registered owner on the title.
Developer NOC
Zero Service Charge Arrears
Obtained directly from developer (Emaar, Nakheel, Meraas) once buyer is found, requiring all annual community service fees settled to date.
Ejari & Liability
Specialist Clearances
For rented homes: active Ejari contract & tenant details. For mortgaged homes: formal bank liability letter valid for 15–30 days.
DLD Title Deed
Developer NOC
Ejari & Bank Liability
03
Selling a rented property
You can sell with the tenant in place; the tenancy transfers to the buyer with the same terms. The tenant is entitled to 24 hours' notice before each viewing. If the buyer wants vacant possession, you must serve a 12-month eviction notice by notary public or registered mail; this cannot be shortened. Investors often prefer a tenanted property because income starts on day one.
Key tenancy rules & procedures:
24 Hours
Statutory Notice Entitlement
Tenants must receive minimum 24 hours written notice before each accompanied viewing. Respectful scheduling protects buyer impressions.
12 Months
Notary Public / Registered Mail
For vacant possession, UAE tenancy law strictly requires a 12-month notice served via notary public or registered mail; it cannot be accelerated.
Day-One Yield
Immediate Passive Cash Flow
Investors actively pay premium prices for tenanted residences, eliminating initial vacancy periods and management overheads.
Tenancy Transfer
12-Month Notary Notice
Day-One Rental Yield
04
Selling with a mortgage
Request a liability letter from your bank (valid 15–30 days). The buyer's funds, or the buyer's bank, settle your loan at transfer. If the buyer is paying cash, your bank issues the title deed to the trustee once the loan is cleared, a process called "blocking" that adds roughly a week. Check your early-settlement fee: typically 1% of the outstanding balance, capped at AED 10,000.
Three steps of mortgaged settlement:
15–30 Days
Statutory Letter Validity
Requested once offer Form F is executed. States exact payoff figure down to the fil and directs buyer transfer funds.
~7 Days
Title Deed Release Period
For cash buyers, funds are deposited with registration trustee to clear loan before original deed is released for final ownership transfer.
AED 10,000
Maximum Statutory Early Penalty
UAE Central Bank regulations cap the lender early-settlement fee at 1% of the outstanding balance up to a strict AED 10,000 maximum.
Liability Letter
Trustee Blocking
AED 10,000 Penalty Cap
05
Costs
Developer NOC fee: AED 500–5,000. Agency commission: 2% plus VAT, usually paid by the buyer in Dubai but negotiable. Early-settlement fee if mortgaged. Any outstanding service charges and DEWA bills must be cleared before transfer.
Key seller fees & clearances:
AED 500–5,000
Developer NOC Fee
Developer fee for issuing No Objection Certificate prior to transfer, requiring all community service charges to be cleared to date.
2% + VAT
Agency Commission
Agency commission is typically 2% plus VAT, usually paid by the buyer in Dubai practice, though terms are contractually negotiable.
1% Mortgage Cap
DEWA & Service Charges
Early settlement capped at 1% or AED 10,000 if mortgaged. All outstanding service charges and DEWA bills must be fully settled before transfer.
AED 500–5,000 NOC
2% Commission
DEWA Clearance
06
Timeline
Valuation and listing: week 1. Marketing and viewings: typically 4–10 weeks in the current market. Offer, Form F and deposit: day 1 of the sale. NOC, buyer's mortgage and transfer: 3–8 weeks. We give you written feedback every week until completion.
Sale milestone stages from instruction to title deed:
01
Week 1
Valuation & Listing
Written valuation dossier, professional photography & private/portal launch
02
4–10 Weeks
Marketing & Viewings
Accompanied viewings with weekly written feedback delivered every week
03
Day 1 of Sale
Offer, Form F & Deposit
Accepted price agreed, MOU Form F signed, 10% deposit held by trustee
04
3–8 Weeks
NOC, Mortgage & Transfer
Developer NOC, mortgage valuation and DLD trustee office transfer
Week 1 Listing
10% Trustee Deposit
Weekly Written Reports
Private Representation
List your property with Presidential
Instruct our private desk to present your home directly to qualified investors, family offices, and verified international purchasers. Managed from instruction to transfer by seasoned property principals.
Pre-Screened Private Network
Direct access to private clients and family offices with proven liquidity and active acquisition mandates.
Full Marketing at Our Cost
Professional architectural photography, 4K drone cinematography, and detailed floor plans at zero upfront expense.
Discreet Off-Market Option
Represent your residence confidentially without digital portal footprint or public asking prices.
Weekly Written Reporting
Comprehensive weekly updates on viewing impressions, buyer feedback, and competitive neighbourhood trades.
Need confidential guidance before submitting?
Vendor Instruction Form
List My Property
Confidential property submission reviewed personally by a senior principal within 24 hours.